Magazine Launches Moving Displays with E-Ink
- added July 23, 2008
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Esquire magazine has announced that it will be launching the first ever magazone edition to incorporate E-Ink, a type of electronic paper that could revolutionise the way we think about books and magazines. You can already see its extremely impressive abilities in the aforementioned Sony Reader, as well as its rival, the Amazon Kindle. The technology is still in rather embryonic stages, as the font-page displays have to be assembled by hand and the battery powering it will run out in 90 days. The magazines must also be transported by refrigerated transport, which is pretty impractical.
The E-Ink technology will be inserted into 100,000 copies of the magazine, featuring a cover message reading "The 21st Century Begins Now", with a full Ford advert (the initiative's sponsors) appearing on the inside cover, also in E-Ink.
The E-Ink technology will be inserted into 100,000 copies of the magazine, featuring a cover message reading "The 21st Century Begins Now", with a full Ford advert (the initiative's sponsors) appearing on the inside cover, also in E-Ink.
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