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Advertising - Echoing the Campaign of a Rival, Microsoft Aims to Redefine ‘I’m a PC’ - NYTimes.com

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So Microsoft turned the "I'm a PC, I'm a Mac" campaign upside down with their new campaign of filming various people declaring they are a PC. First, they began with the ever-so-confusing Seinfeld and Gates commercials that did not declare anything after two minutes of watching other than the Microsoft logo. However, now they have shifted their campaign to this interesting twist on the old Mac commercials! Check it out!
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