What Tina Fey Would Do For A SoyJoy
- added October 08, 2008
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- Found_Avenue
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- Television (1561)
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Product integration has taken over on television in a huge way... from reality TV, to sitcoms, it's practically second nature nowadays... But how does it affect the ethics of television, not to mention our favorite programming...?
From The Article:
"...Patric Verrone, the president of the WGA, defined “branded entertainment” for the FCC. He emphasized that it involves not merely sponsored props but elaborate interweavings of brands into scripts, ads indistinguishable from the show itself. “Most Americans, like the proverbial frogs in the slowly boiling water, may not notice how prevalent it has become. Yet Nielsen Media Research tells us that product integration has occurred more than 4,000 times on network prime-time television in 2006.”
Since Verrone’s testimony, that proportion has risen vertiginously, jumping 39 percent in the first three months of this year versus the same time period last year. Within the top-ten broadcast-TV shows, advertisers paid for 26,000 product placements in 2007. And in June the WGA presented a startling proposal to the FCC, demanding that networks declare their sponsors in a banner at the bottom of the screen..."
From The Article:
"...Patric Verrone, the president of the WGA, defined “branded entertainment” for the FCC. He emphasized that it involves not merely sponsored props but elaborate interweavings of brands into scripts, ads indistinguishable from the show itself. “Most Americans, like the proverbial frogs in the slowly boiling water, may not notice how prevalent it has become. Yet Nielsen Media Research tells us that product integration has occurred more than 4,000 times on network prime-time television in 2006.”
Since Verrone’s testimony, that proportion has risen vertiginously, jumping 39 percent in the first three months of this year versus the same time period last year. Within the top-ten broadcast-TV shows, advertisers paid for 26,000 product placements in 2007. And in June the WGA presented a startling proposal to the FCC, demanding that networks declare their sponsors in a banner at the bottom of the screen..."
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- Found_Avenue
- 1 month ago
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