Big Spenders Put Local Online in the Mix
- added October 10, 2008
- 0 responses
Nearly one-half of US national advertisers surveyed are currently pursuing local online advertising, according to a September 2008 study conducted by Sterling Market Intelligence for Marchex. More than four out of 10 said they were putting at least 25% of their online marketing budget into local targeting. “The data shows that national advertisers clearly understand the Internet drives in-store sales and they’ve begun to integrate local into their marketing mix,” said Greg Sterling, principal of Sterling Market Intelligence, in a statement.
Login/Registration is required to add a response
