Financial crisis II: Credit card companies cut back on TV ads
- added October 10, 2008
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Here’s more fallout from the credit crisis: There might soon come a time when you miss those incessant Capital One TV ads that showed Visigoths storming quiet suburban neighborhoods. Nielsen Monitor-Plus released numbers today showing that credit card companies such as Capital One, Discover and Visa drastically reduced the number of TV ads they’re buying these days. And when TV advertising spending goes down, networks have less to spend on quality TV shows.
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