Mac // Current

iPhone Dev Team consiglia: "non installate il firmware 2.2"

Il noto gruppo hacker che per primo aveva sviluppato il sistema per sbloccare l'iPhone, avvisa tutti i possessori e li mette... more

sonounprecario
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Give Good Food To Your Mac!

Più compri software per il tuo Mac, più riceverai sconti sull'acquisto. L'iniziativa si chiama "Give... more

Szimpla
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Altoparlani fai-da-te per il vostro iPod

Questi che vedete in figura sono i cosiddetti “CupSpeakers” del designer Dmitry Zagga. Sono formati da niente... more

sonounprecario
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Mobile Sync Browser: esplora i backup di Itunes e leggine il contenuto

Con una veste grafica curata e piacevole, in puro stile Apple, ed un'interfaccia piuttosto intuitiva, Mobile Sync Browser... more

sonounprecario
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Memopal, l’iDisk gratuito per iPhone

Chi è sbadato o semplicemente chi non per forza ha voglia di acquistare hard-drive portatili di svariati GB, da oggi ha una... more

sonounprecario
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Obama è un Mac-user

I primi indizi li avevamo avuti sbirciando le foto della sua campagna elettorale. In molte immagini infatti erano presenti... more

sonounprecario
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iTunes Store: 1 italiano su 10 ne fa uso

Arrivano i dati di utilizzo dell’iTunes Store. Mentre negli USA è diventato il rifornitore di musica più... more

sonounprecario
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MobileFiles: i file su iDisk di MobileMe disponibili nell’iPhone

Una delle mancanze di MobileMe, il pacchetto di servizi web di Apple, è la lacunosa integrazione nell’iPhone e... more

sonounprecario
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Il Tamagotchi disponibile per iPod con ghiera

Negli anni ‘90 non se ne poteva fare a meno, ma adesso il Tamagotchi sbarca direttamente negli iPod Nano (3G e 4G), Classic... more

sonounprecario
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Macs have more sex appeal

Professor Funk investigates whether your choice in brands might make you more attractive. Who will come out on top between the two... more

ProfessorFunk
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L’iBook è da buttare? Ecco un’idea geniale

Questa lampada a forma di iBook G4 è stato il regalo di compleanno di una fidanzata al suo ragazzo molto fortunato.... more

sonounprecario
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Microsoft Sets up 'I'm a PC' Booth Outside Apple Store

Bit cheeky this, isn't it? Microsoft seems to be playing dirty here (though obviously there's no way their PCs would... more

purplefox
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Netflix Streaming Beta Now Available for Mac Users

Netflix's beta for streaming content directly to Macs is now available for open beta. However, it only works for Intel-based... more

Stevox
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Netflix welcomes Mac users to 'Watch Instantly'

Netflix has expanded its "Watch Instantly" movie streaming player to include Macintosh-owning subscribers. The... more

Future_America
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11 novembre: nuovo evento Apple?

Che Steve Jobs non finisce di stupirci è un dato di fatto. Corrono voci di un nuovo evento per l'11 novembre in cui... more

Szimpla
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Microsoft parks "I'm a PC" booth outside Apple Store

Microsoft Corp., engrossed in multi-million dollar marketing blitz to counter comical ads from rival Apple, Inc., is now using a portion of its budget to fuel guerilla retail tactics near the Mac maker's stores.

AppleInsider reader Tom submits the following photo, which shows a large Microsoft-branded kiosk parked outside a shopping center-based Apple retail store.

"It's a friggin booth where you can record your own I'm a PC video," he said. "This is outside the Apple Store, Bullring, Birmingham, England." He added that a trio of Microsoft staffers will be on hand to turn patrons off from the Mac for the next three days.

The move is an extension of the Redmond-based software giant's $300 million advertising campaign aimed at cleaning up the image of its Windows Vista operating system, which has been tarnished at the hands of Apple's long-running "I'm a Mac, I'm a PC" ads.

Last month, Microsoft tapped advertising firm Crispin Porter & Bogusky to use Apple's assault as a foundation for a direct counter-strike with its own series of "I'm a PC" ads, which open with a John Hodgman lookalike character who declares that he's been "made into a stereotype."

As part of the campaign, Microsoft invited visitors to its website to upload videos and photos that demonstrate "how they, too, are PCs." The company has since select a handful of those clips for inclusion in television commercials that can be seen airing on network television this week.

Microsoft now appears to be taking its initiative to the streets.

The "I'm a PC" ads are actually a second phase of the company's rebuttal efforts. An initial series of ads was dominated by a pair of offbeat teaser skits featuring Bill Gates and comedian Jerry Seinfeld. Those efforts were postponed indefinitely amid mixed reviews.

Ironically, market research data cited by AppleInsider earlier this week revealed that the first series of deliberately eccentric ads dwarfed both Apple's and the new "I'm a PC" ads in viral views, suggesting Microsoft may have been better off sticking with Gates and Seinfeld.

[Original article from http://www.appleinsider.com/articles/08/10/31/microsoft_parks_im_a_pc_recording_booth_outside_apple_store.html]Microsoft Corp., engrossed in multi-million dollar marketing blitz to counter comical ads from rival Apple, Inc., is now using a... more

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18 days ago

Perché non ci sono porte fireware sul nuovo Macbook?

Lo studio condotto da Rainer Brockerhoff sul design del nuovo MacBook, ovvero su come le scelte di design influiscano con le... more

sonounprecario
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19 days ago

Netflix on Macs, thanks to Microsoft

As promised, you can finally use Netflix's Watch Instantly streaming video service on a Mac. The juiciest, most ironic part? The magic happens with Microsoft's Flash-wannabe Silverlight—which you probably grew to know and maybe hate during the Olympics—since it keeps the DRM voodoo intact.
The only real catch is that it works exclusively on Intel-based Macs, leaving anyone on an aging PowerBook out in the cold. Full details below—it's not live yet, but it should be soon.

NETFLIX BEGINS ROLL-OUT OF 2ND GENERATION
MEDIA PLAYER FOR INSTANT STREAMING
ON WINDOWS PCs AND INTEL MACS

Based on Microsoft Silverlight, New Player Features Enhanced Dynamic Streaming, First-Time Use for Macs and Breakthrough Navigation for Fast-Forward and Rewind

LOS GATOS, Calif., October 27, 2008 – Netflix, Inc. (NASDAQ: NFLX), the world’s largest online movie rental service, today announced it has begun the deployment of Microsoft Silverlight to enhance the instant watching component of the Netflix service and to allow subscribers for the first time to watch movies and TV episodes instantly on their Intel-based Apple Macintosh computers. The deployment, which will initially touch a small percentage of new Netflix subscribers, is the first step in an anticipated roll-out of the new platform to all Netflix subscribers by the end of the year.

Silverlight is designed for delivery of cross-platform, cross-browser media experiences inside a Web browser. It is expected that Netflix members who watch movies and TV episodes instantly on their computers will enjoy a faster, easier connection and a more robust viewing experience with Silverlight, due to the quality built directly into the player. Among the viewing enhancements with the new player is a breakthrough in timeline navigation that vastly improves the use of fast-forwarding and rewinding. The new Netflix player takes advantage of Play Ready DRM, which is built into Silverlight, for the playback of protected content on both Windows-based PCs and on Macs. That had not been possible with previous generation technologies.

“Silverlight with Play Ready offers a powerful and secure toolkit for delivery of dynamic streaming, which offers faster start-up, and higher quality video, adapted in real time to users’ connection speeds,” said Netflix Chief Product Officer Neil Hunt. “Members who enjoy watching movies and TV episodes from the growing library of choices that can be instantly streamed at Netflix will be thrilled with this next generation improvement of access and quality, on a broader range of platforms, including Intel Macs and Firefox.”

“Instantly streaming from Netflix directly addresses the needs and wants of today’s Web users by providing on-demand, high-quality online video,” said Scott Guthrie, corporate vice president of the Developer Division at Microsoft Corp. “By using Silverlight, Netflix can deliver to its subscribers a higher quality video experience on the Web, on more platforms.”

Silverlight was tried and proven this summer as NBCOlympics.com streamed thousands of hours of live and on-demand online video for the 2008 Beijing Olympics.

For Macintosh users, the Silverlight player will work only on Intel-based Macs, which currently account for roughly three-fourths of Mac units operated by Netflix subscribers.

The Netflix instant watching catalog of more than 12,000 choices continues to grow with significant new titles from CBS, the Disney Channel and Starz Play, which the company announced recently. In addition to watching instantly on the PC and Mac via Silverlight, Netflix members can enjoy the same movies and TV episodes on their television with a Netflix ready device such as the Netflix Player by Roku, which was introduced in May, the LG Electronics BD300 Blu-ray disc player and the Samsung BD-P2550 and BD-P2500 Blu-ray disc players, which are on sale now at retailers nationwide, and, soon, the Microsoft Xbox 360.

As promised, you can finally use Netflix's Watch Instantly streaming video service on a Mac. The juiciest, most ironic part?... more