Bollywood // Current

Bollywood's Shah Rukh will play his age

Bollywood superstar Shah Rukh Khan sheds his Casanova image for a new film, basing his character on a middle-aged man he met while... more

dirtyemowords
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Halloween special - TOP horror movies from Hollywood

Halloween is celebrated on October 31 and finds its origin in Europe and Ireland in particular. It is mostly in the evenings.

sravkum
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'Rock On' at 13 on International Music Chart

It's the first time for an Indian album - listed on International Music Chart. The popularity of "Rock On"... more

bluebirdsparrow
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Hollywood woos Bollywood

The tale of a dog finding true love after being abandoned in a Mumbai slum is Walt Disney Co's first stab at a local-language... more

dirtyemowords
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Bollywood movies speak to new audience in English

The lure of new markets and a healthy appetite at home for controversial storylines are prompting Bollywood to turn from song and... more

DonkeyPong
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Call Centers Are Fodder For India's Pop Culture

In a training session at a suburban call center, groups of fresh-faced Indian recruits jettison their Indian names and thick... more

Apocalipstick
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Bollywood For Non-Bollywood Fans: Kabhi Alvida Naa Kehna

Review of a Bollywood flick of people who are relatively new to the genre.

Coolidity
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Benny Lava Bollywood crazy dance viral

Benny Lava is actually named Prabhu Deva--and he's India's answer to Michael Jackson. He's a director and... more

knowandtell
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The Angelina Jolie of Bollywood?

Kareena Kapoor is one step closer to becoming Bollywood's Angelina Jolie after doing a voiceover for an animated movie. A... more

regisb
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Drona - Superhero Movie Bollywood Style

Drona, an Indian Superhero film starring Abhishek Bachchan,Aasim Khan ,Priyanka Chopra was released worldwide on October 2, 2008.... more

b2r
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Poland is Bollywood's new lover

Poland is one of the fastest growing international markets of Bollywood. The growth may be slow, but the presence and preference... more

tanveerdogar
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Sometimes, even I want to scream

Think global, and Bipasha Basu recently admitted that apart from one exception, every Indian actor, including Big B himself, has... more

tanveerdogar
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Bollywood workers strike over

A strike affecting the Indian film industry has ended.

rwylie
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Strike brings Bollywood to a halt

All work in India's film and television hub of Bollywood has stopped after thousands of technicians and actors began a strike... more

unclepete
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Rani Mukherjee is my competitor!

It feels a bit weird to know that your name can be used for naming people form the opposite sex. In my case, i never though... more

rani84jor
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Warner Bros lose Hari Puttar case

A Delhi court has thrown out a case put forward by Warner Bros to stop the release of a Bollywood fil under the name Hari Puttar;... more

rwylie
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Court delays Hari Puttar film release

A court in India has postponed the release of a film entitled Hari Puttar, after complaints from the makers of the blockbuster... more

unclepete
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Bollywood terror

The BBC investigates the Indian film industry's take on the terror genre, with films such as "Little Godfather."

rwylie
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Mumaith Khan - big boobs Bollywood style

Busty bollywood beauty Mumaith Khan is a film actress best known for her dance numbers in movies - not because she is such a great... more

b2r
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3 Bollywood stars rule in Forbes list of cell celebs

With India emerging as what Forbes calls 'the global capital of celebrity cell phone promotions', three Bollywood stars - Shah Rukh Khan, Aamir Khan, Abhishek Bachchan - figure in its list of 'Ten Celebs and Their Cells'.

'Though the practice permeates the US, Europe and East Asia, India is the global capital of celebrity cell phone promotions,' said the US business magazine, with cell phones beginning to rival cosmetics and fashion in their pursuit of celebrity star power.

India is blessed with two unique characteristics: the world's fastest-growing cellphone market and a plethora of home grown superstars, said the publication, known for its list of world's wealthy on its Forbes.com. 'That has phone makers competing to snap up the most bankable Bollywood stars, hoping their legions of fans will follow.

Motorola recently signed Abhishek Bachchan, whose celebrity stems from his own acting career - the legacy of his actor father Amitabh Bachchan and the fame of his actress wife, Aishwarya Rai. As recently as March, Bachchan had been the face of LG in India.

Samsung has actor/director Aamir Khan, whose work, the company says, mirrors its brand's 'qualities of innovation, change, discovery, self-expression and excellence in performance.' Samsung has said it is counting on Khan's popularity to help it double its market share in India this year.

Even the world's largest phone manufacturer Nokia, which abstains from celebrity marketing elsewhere in the world, has a partnership with Bollywood icon Shah Rukh Khan that includes TV commercials and sponsorship of Khan's cricket team.

Sony Ericsson has tennis star Maria Sharapova. Motorola has David Beckham, Danica Patrick, Wyclef Jean and Fergie. Samsung has soccer studs Michael Ballack and Didier Drogba.

And that's not counting the corps of Bollywood, Cantopop and K-pop stars the companies employ in Asia, Forbes said.

Motorola has used brand ambassadors for about two years. The celebrities 'help elevate and build credibility for the Motorola brand and products,' Forbes cited Jeremy Dale, vice president of marketing for Motorola Mobile Devices as saying. The trend is growing as more people around the world acquire cell phones - 3.5 billion and counting - and phone makers realise they need to work harder to sell their wares.

David Beckham frequently promotes Motorola's RAZR2 while competing abroad. In February, he made a pit stop in Seoul, where Motorola has struggled to unseat Korean rivals Samsung and LG. One local newspaper that covered the event noted, 'Beckham Comes to Rescue Motorola.

Not every celebrity wants to be associated with a phone, even the latest, coolest models. Some endorse phones on the sly, limiting endorsements to companies based abroad. Actor Chris Noth - of 'Sex and the City' and 'Law & Order' fame - represents LG's Secret phone in Australia, halfway around the world from his New York home, the publication said.

With India emerging as what Forbes calls 'the global capital of celebrity cell phone promotions', three Bollywood stars... more