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T-Mobile Sidekick VCAM

  • Public Topic: Everyone is invited to contribute to T-Mobile Sidekick VCAM

  • T-Mobile Sidekick VCAM

  • Make an Ad for T-Mobile!
    • $$$ PAID ASSIGNMENT
    • VIDEO SUBMISSIONS ONLY
    • ENDS 11/03/2008 03:00 AM GMT

more info

People want to be plugged in and connected to their friends, whenever and wherever they are. T-Mobile's Sidekick brand has developed a family of products that allows this social group to do just that - stay connected to their friends, quickly and easily.

Your Assignment:
Create a VCAM that illustrates how T-Mobile's Sidekick keeps its users connected all the time. You can focus on the overall Sidekick brand and family of products, or the new Sidekick LX. Here are some ideas to get you started:

  • What about always being connected is interesting, funny or ironic? What are the benefits, or drawbacks, to always being on and plugged in?
  • What would it feel like to lose your Sidekick? What would the ramifications be? How would life be different?

Requirements:
  • Use the T-Mobile Sidekick or Sidekick LX logo & Sidekick animation
    • If your VCAM is for the Sidekick LX, you should use the tagline, "How the super connected stay connected."
    • If your VCAM is for the family of Sidekick products, use the tagline, "Your friends all in one place."
  • 30 seconds preferred, 60 second maximum

More Info About The Sidekick:
From the fast typing of emails, IMs and text messages on the full keyboard, to one-touch access to MySpace, built-in music player and fun colors, there is a Sidekick model to suit the needs of any super social person. The newest addition to the Sidekick family is the premium Sidekick LX. The LX is slimmer, has a larger, vibrant LCD screen, and 1.3 megapixel camera. Perfect for the super-connected social animal.

This assignment closes March 10, 2008.


Download Assets
T-Mobile Logos (.eps)
T-Mobile Endtags (.mov)
APM Music Library

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